ElementCXI - Company Overview
http://www.elementcxi.com/overview.htm
Corporate – Company Overview
ElementCXI was founded in April 2004 as the next-generation semiconductor company. It’s founding is based on the realization that the delivery of real integrated circuit (IC) innovation has slowed – Silicon Valley being 40 years old – while the need for and the possibility of true innovation has accelerated in this ever-changing world. The ElementCXI team is combining the best of hardware and software to develop the next, wide-spread, general-purpose computing technologies and needed business models.
ElementCXI has development facilities/offices in Silicon Valley (Milpitas, California); Nashua, New Hampshire; and Tokyo, Japan.
ElementCXI’s Mission
Incorporated into the Company’s name is a constant reminder that customers must have the ability to Continuously Xccelerate (the) Innovation of their products.
ElementCXI’s Focus
Today, ODMs/OEMs everywhere are stifled with increasing electronic complexity, massive integration, slower and more expensive-to-develop applications, elongated time-to-market, decreasing return-on-investment, increased competition, and end-products that are increasingly likely to fail. Meanwhile, the Internet’s instantaneous flood of information and communication allows customers and competitors to immediately spread the word, stopping product sales worldwide if a usage problem occurs. The design effort, manufacture, and deployment of a new product are up against an inversely high-proportional set of risks. ElementCXI is focused on creating a highly advanced, next-generation technology that corrects these complex problems, enabling ODMs/OEMs to quickly and easily develop the best possible solution for their products.
The Need for a New Processing Solution
Despite enormous gains in raw computational power over the last two decades, it becomes increasingly clearer that a new IC approach is necessary to address the requirements of the 21st century. Whether or not the semiconductor industry continues doubling the number of transistors on a chip every 18 months, there continues to be no intelligent means to harness and use today’s raw computing power, and, we are continually defeated by the creation of larger, more complex systems.
Everyone knows the excitement of a new PC wears off quickly as its hard drive fills with complex and unreliable software code –the processor bogs down churning through unknown routines and the Internet allows infiltration of unwanted viruses. The raw computing power that so seductively invited us to build systems of unprecedented size and complexity has lead to products that are difficult to design, debug, monitor, and test. These systems regularly fail in practice, are increasingly vulnerable to unwanted intrusions, and are harder for the end-user to understand and use. These same issues occur in the embedded product space and the OEM is assigned the responsibility of filtering these issues from the end-user.
It’s also becoming apparent that growing system complexity may actually be reversing the information revolution. The cost of programming, building, and maintaining ever-more-complex systems has grown out of control. Finished products have shorter life cycles and decreasing return on investment (ROI), and users are constantly required to increase their technical expertise. The results are systems that grow more rigid, fragile, and unreliable, while end-users and ODMs/OEMs pay more to become more frustrated.
The design challenges that require complex SoCs with millions of lines of code, months to years of design time, and several IC re-spins must now meet market pressures that can no longer afford these costly and lengthy design cycles. A radical change in technology must take place in order to achieve a quantum leap in capability, productivity, and ease-of-use.
The current ICs and architectures that form the basis for Moore’s Law are predicated on the historical requirements of the 3Ps - performance, power consumption, and price. Until recently, it has been possible to largely ignore the dimension of the 3Rs – Robustness (resists a failure), Resilience (recovers despite a hard or soft failure), and true Reliability (continuous operation). As systems become more complex and IC fabrication geometries continue to decline, the 3Rs can no longer be ignored. The 3Rs provide the underpinning for products that are much faster and easier to design and use, have drastically reduced complexity, and that possess a quantum leap in system flexibility, upgradeability, security, and reduced software code – all while maintaining the original 3P requirements.
The attributes of the 3Rs also enable OEMs to Continuously Xccelerate (the) Innovation of their end products while quickly and easily meeting ever changing market demands. Rather than being behind the customers’ demands for new functionality and features, OEMs can supply products that exceed their customers’ desires – whether it’s a single customer or millions of customers.
Market Opportunity
ElementCXI is designing a general purpose processing platform suitable for any processing application. Element CXI’s initial focus is on three market opportunities:
- Automotive electronics (telematics, communications, engine controllers)
- Consumer wireless communications (handsets and PDAs)
- Converging markets of digital imaging and 3D graphics (cameras, video, and analysis).
ElementCXI can then expand into markets as diverse as the following:
- Consumer electronics (HDTV, digital TV, video compression, broadcast media)
- Office imaging (digital imaging, digital printing)
- General telecommunications (telecom infrastructure)
- Wireless communications (base stations, satellite receivers)
- Networking (data compression, encryption/decryption)
- Multi-media (conferencing, video/image scaling)
- Medical electronics (CAT scan, ultrasound)
- Instrumentation and industrial test and measurement (robotic vision)
- Military and security (security, scanning, biometrics)
ElementCXI - Management
http://www.elementcxi.com/management.htm
Management Team
For over 20 years, the founding team and initial employees have been involved in key developments of integrated circuit (IC) fabrication processes, memory design, logic design, electronic design automation (EDA), reconfigurable computing, and IC manufacturing. They have invented and commercialized new fabrication processes, IC architectures, design tools, system OSs, RTOS kernels, and software control of real-time dynamic logic. The team has over 150 years of combined experience in high technology engineering and management, including the design, development, commercialization, marketing, sales, and product introductions of advanced electronic products and services.
Jaime Cummins
Chief Executive Officer and Founder
Jaime Cummins is the CEO and Founder of Element CXI. Mr. Cummins has over twenty years experience leading divisions and groups in the development of emerging wireless and wire-line communication systems, networking products, innovative software, and silicon technology. He most recently was a Co-Founder and former President and Chief Executive Officer (CEO) of QuickSilver Technology. At Xilinx, he was the Senior Director and General Manager of the Reconfigurable Logic Group that developed the XC6200, the first commercial RPU. Prior to Xilinx, Mr. Cummins was the Executive Director of Technology for Pacific Bell Video Services (PBVS) where he led the development and the first commercial deployments of broadband consumer services over a unified voice, data, and video network. At, Apple Computer, Mr. Cummins was Director of Macintosh System Software and was responsible for the development of the Macintosh System 7.5. He also was senior manager in the Macintosh Hardware Division, and Apple Integrated Systems Group. Mr. Cummins was a California State Scholar and holds a B.A. from the University of California at Santa Barbara. He attended the graduate school of Computer Science and Engineering at California State University at Sacramento.
John Watson
Vice President and Founder
John Watson is the Vice Presdient and Founder of Element CXI. Mr. Watson has more than twenty years marketing, sales, and senior management experience at Intel, Fairchild, National Semiconductor, Data I/O, and Xilinx, as well as a strong engineering background that dates back to the formative days of Intel. He was most recently a Co-Founder and Vice President Marketing of QuickSilver Technology, the pioneering company of adaptive computing technology. Mr. Watson’s focus is on innovating and delivering industry-first, leading-edge products throughout United States, Europe, and Southeast Asia/Japan geographies. While at QuickSilver, Mr. Watson was a co-developer of the Adaptive Computing Machine (ACM), a new class of high performance/low power IC, and developed the market for this technology. At Xilinx, he was responsible for developing and establishing the market category of reconfigurable computing, using Xilinx FPGA-based technologies. During is career at Data I/O, he played a key role in developing the market for and acceptance of FPGA technologies in 1989, as well as developing the world’s first FPGA emulator and software design tools Mr. Watson has been a co-founder of several industry tradeshows, magazines, and trade associations, promoting the advancement of IC technologies. He holds a BSEE from the University of Portland.
Robert (Bob) Barker
Director of Business Development
Robert Barker heads Business Development at Element CXI. Mr. Barker has over 20 years experience as a senior-level manager in the semiconductor, software and distribution industry. He held the position of Vice President of Marketing at Exemplar Logic, where he was responsible for the successful repositioning of the company from an OEM niche technology supplier to a mainstream FPGA synthesis end-user supplier. At Exemplar Logic, he introduced the highly successful Leonardo series of synthesis tools to the market, which contributed year-to-year revenue growth rates of 70 to 100 percent over a four-year period of time. Market valuation of Exemplar increased from $25M to $120M in two years. Prior to this, Mr. Barker was the Director of Marketing for the PLD Products Business Unit for Xilinx. At Plus Logic, an FPGA start-up, Mr. Barker participated in the initial funding of the company as a member of the management team that raised $5M in initial capital. He went on to found Plus Logic’s European subsidiary in Munich, Germany. Early in his career, Mr. Barker held marketing and sales positions at Hamilton/Avnet, Signetics, Intersil, and Mesa Engineering. He holds a BSEE from California Polytechnic State University.
Chris Phillips
VP of Engineering
Mr. Phillips has an extensive 20 year expertise in systems applications, micro-architectures, logic design, silicon level circuit design, algorithm invention, high level/assembly language programming, and code scripts. He has brought to market 20 fully-functional-at-first-silicon device tape outs and has 23 patents in the design of microcontrollers, microprocessors, FPGAs, ASICs, reconfigurable computing systems and CAD EDA tools. Previous to ElementCXI, he co-founded Tiger Semiconductor, Leopard Logic, and Chameleon Systems . At Summitt Design, Mr Phillips was Director of High Level Synthesis and at DaSys Inc. he pioneering behavioral synthesis. At Crosspoint Solutions, Mr. Phillips served as Director of Advanced Architecture for the CrossFire FPGA family and at National Semiconductor he designed and delivered the control and decode logic for a fully compatible, clean room 486 processor producing functional silicon and 8 patents in 15 months. Earlier, he was the designer responsible for the COP444C micro-controller which then averaged $80M/year revenue for 17 years so that, on average, every person in the US owns at least three of these devices. Chris Phillips graduated with a Bachelor of Science degree in Electrical Engineering from Cornell University in Ithaca , New York ; McMullen Scholar.
Dr. Sam Beal
Director of Applications
Sam has 26 years experience in engineering and marketing of semiconductor products, encompassing CMOS process and design, ASIC methodology and design services, FPGA applications and product planning, and system in package (SiP) development. As Senior Member of the Technical Staff, he developed Texas Instruments' initial standard cell methodology and later established and managed TI's first ASIC design center. He built and managed teams responsible for applications engineering, technical marketing, product marketing, and 3rd party IP at Hitachi , Actel and Alpine Microsystems. Sam has 6 patents granted, 4 pending, 25+ published articles and numerous conference presentations throughout the US , Europe and Japan. He holds a Ph.D in EE from SMU, Dallas Tx.
Dale Wong
Director of Software development
Prior to Element CXI, Dale Wong was a founder, V.P. of Technology for Leopard Logic, a
start-up company dedicated to the realization of data intensive algorithms in silicon. There he was responsible for global technology strategy and achievement of commercial quality results. Dale was also a founding member of Chameleon Systems from 1997-2000, where he was VP of Software development for ground-breaking development of the world’s first commercial reconfigurable communications platform. Mr. Wong received key seminal patents in the application of dynamic adaptive reconfigurability for algorithm acceleration. Dale has written and directed key platforms in both start-up and large corporate development environments at companies such as VLSI Technology, Crosspoint Solutions, and Cadence Design Automation in senior contributory roles. Mr. Wong has received 16 USPTO patents in area’s of advanced algorithm application and design.
© Copyright 2005-2006, Element CXI, Inc. All rights reserved.
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